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For graphic designers the type of font that is used in an ad is just as important as the designs and colors that are used. With thousands of different fonts out there to choose from, the problem many graphic designers face is having to choose which font will look good with the design and still allow others to read the advertisement.
While it might seem with thousands of choices to choose from graphic designers would be picking different fonts but the truth is graphic designers tend to use the same fonts as each other. Here’s a look at some of the most popular fonts that graphic designers choose to use in their designs.
The Helvetica Font
The Helvetica font can be found in hundreds of graphic designers portfolios. It is commonly used because of its thick, bold letters. However, some people claim that it is hard to read and the letters are too close together. Despite this claim the Helvetica font can be found in hundreds of advertisements and websites all over the Internet.
The Futura Font
Graphic designers who are designing large billboards or advertisements favor the Futura font. This simple, bold font allows people to read what is written from far away.
The Bodoni Font
Not all graphic designers design advertisements and websites, some do decorative designing. When this happens graphic designers tend to use the Bodoni font because it isn’t as standard as the other fonts, but still appears creative and pleasing to the eye.
These three fonts are just a handful of the fonts that graphic designers favor when they are creating their advertisements, or websites.